FREE SHIPPING AND RETURNS TO REPUBLIC OF IRELAND!

The easy and sustainable way to refresh your baby's wardrobe​

Enjoy watching your little one grow, without the growing pile of baby clothes

Keep parenting fun, simple, and magical.

Babies grow fast, catching parents off guard. Ill-fitting clothes, uncomfortable fabrics, and shopping hassles create challenges. Our boxes bring magic to your baby’s journey and help the planet.
Each box brings magic to your baby’s journey and a hug for our planet.

How it works

YOU CHOOSE
Choose your baby’s clothes preference & size
WE PACK
We box up a curated selection of organic read-to-rent clothes just for you!
YOU RECEIVE
Receive your box in 3-5 days from subscribing and dress up your baby!
REFRESH
Return and get a new box when your baby outgrows the size

Pick a plan that suits you

Items you need for your baby’s wardrobe, right when you need them, giving you more time and space for love, hugs and oodles of snuggles.

Mini

€50/ month

Mini is for simple starts. Covers about 25% of your baby’s wardrobe needs


10 items, daily basics

Daily
Onesies
Hats
Overalls


Night
Pyjamas
Medley

€75/ month

Medley is for the multitaskers. Covers about 50% of your baby’s wardrobe needs

15 items, daily basics and nightwear

Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags
Mighty
€95/ month

Mighty is for the pros. Covers about 75% of your baby’s wardrobe needs

20 items, daily basics, nightwear and activewear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags

Outerwear
Rainwear
Cardigans
Warm Waterproof Trousers
Jumbo
€120/ month

Jumbo is for lovers of a light life. Covers about 90% of your baby’s wardrobe needs

25 items, daily basics, nightwear and activewear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags

Outerwear
Rainwear
Cardigans
Warm Waterproof Trousers
Warm Waterproof Jackets

Occasion Wear
Suits, Dresses
Mini

€50/ month

Mini is for simple starts. Covers about 25 % of your baby’s wardrobe needs

10 items, daily basics​
Daily
Onesies
Hats
Overalls

Night
Pyjamas
Medley

€75/ month

Medley is for multitaskers. Covers about 50% of your baby’s wardrobe needs

15 items, daily basics and nightwear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags
Mighty
€95/ month

Mighty is for the pros. Covers about 75% of your baby’s wardrobe needs

20 items, daily basics, nightwear and activewear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags

Outerwear
Rainwear
Cardigans
Warm Waterproof Trousers
Jumbo
€120/ month

Jumbo is for lovers of a light life. Covers about 90% of your baby’s wardrobe needs

25 items, daily basics, nightwear and activewear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags

Outerwear
Rainwear
Cardigans
Warm Waterproof Trousers
Warm Waterproof Jackets

Occasion Wear
Suits, Dresses
Mini
€54/ month

Mini is for simple starts. Covers about 25% of your baby’s wardrobe needs

10 items, daily basics
Daily
Onesies
Hats
Overalls


Night
Pyjamas
Medley
€81/ month

Medley is for the multitaskers. Covers about 50% of your baby’s wardrobe needs

15 items, daily basics and nightwear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags
Mighty
€103/ month

Mighty is for the pros. Covers about 75% of your baby’s wardrobe needs

20 items, daily basics, nightwear and activewear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags

Outerwear
Rainwear
Cardigans
Warm Waterproof Trousers
Jumbo
€130/ month

Jumbo is for lovers of a light life. Covers about 90% of your baby’s wardrobe needs

25 items, daily basics, nightwear and activewear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags

Outerwear
Rainwear
Cardigans
Warm Waterproof Trousers
Warm Waterproof Jackets

Occasion Wear
Suits, Dresses
Mini
€54/ month

Mini is for simple starts. Covers about 25 % of your baby’s wardrobe needs

10 items, daily basics​
Daily
Onesies
Hats
Overalls

Night
Pyjamas
Medley
€81/ month

Medley is for multitaskers. Covers about 50% of your baby’s wardrobe needs

15 items, daily basics and nightwear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags
Mighty
€103/ month

Mighty is for the pros. Covers about 75% of your baby’s wardrobe needs

20 items, daily basics, nightwear and activewear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags

Outerwear
Rainwear
Cardigans
Warm Waterproof Trousers
Jumbo
€130/ month

Jumbo is for lovers of a light life. Covers about 90% of your baby’s wardrobe needs

25 items, daily basics, nightwear and activewear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags

Outerwear
Rainwear
Cardigans
Warm Waterproof Trousers
Warm Waterproof Jackets

Occasion Wear
Suits, Dresses
Mini
€600 €550/ year

Mini is for simple starts. Covers about 25% of your baby’s wardrobe needs
10 items, daily basics​
Daily
Onesies
Hats
Overalls


Night
Pyjamas
Medley
€900 €825/ year

Medley is for the multitaskers. Covers about 50% of your baby’s wardrobe needs
15 items, daily basics and nightwear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags
Mighty
€1,140 €1,045/ year

Mighty is for the pros. Covers about 75% of your baby’s wardrobe needs
20 items, daily basics, nightwear and activewear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags

Outerwear
Rainwear
Cardigans
Warm Waterproof Trousers
Jumbo
€1,440 €1,320/ year

Jumbo is for lovers of a light life. Covers about 90% of your baby’s wardrobe needs
25 items, daily basics, nightwear and activewear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags

Outerwear
Rainwear
Cardigans
Warm Waterproof Trousers
Warm Waterproof Jackets

Occasion Wear
Suits, Dresses
Mini

€600 €550/ year

Mini is for simple starts. Covers about 25 % of your baby’s wardrobe needs

10 items, daily basics​
Daily
Onesies
Hats
Overalls

Night
Pyjamas
Medley

€900 €825/ year

Medley is for multitaskers. Covers about 50% of your baby’s wardrobe needs

15 items, daily basics and nightwear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags
Mighty
€1,140 €1,045/ year

Mighty is for the pros. Covers about 75% of your baby’s wardrobe needs

20 items, daily basics, nightwear and activewear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags

Outerwear
Rainwear
Cardigans
Warm Waterproof Trousers
Jumbo

€1,440 €1,320/ year

Jumbo is for lovers of a light life. Covers about 90% of your baby’s wardrobe needs
25 items, daily basics, nightwear and activewear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags

Outerwear
Rainwear
Cardigans
Warm Waterproof Trousers
Warm Waterproof Jackets

Occasion Wear
Suits, Dresses
Mini
€648 €594/ year

Mini is for simple starts. Covers about 25% of your baby’s wardrobe needs
10 items, daily basics​
Daily
Onesies
Hats
Overalls


Night
Pyjamas
Medley
€972 €891/ year

Medley is for the multitaskers. Covers about 50% of your baby’s wardrobe needs
15 items, daily basics and nightwear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags
Mighty
€1,236 €1,133/ year

Mighty is for the pros. Covers about 75% of your baby’s wardrobe needs
20 items, daily basics, nightwear and activewear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags

Outerwear
Rainwear
Cardigans
Warm Waterproof Trousers
Jumbo
€1,560 €1,430/ year

Jumbo is for lovers of a light life. Covers about 90% of your baby’s wardrobe needs
25 items, daily basics, nightwear and activewear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags

Outerwear
Rainwear
Cardigans
Warm Waterproof Trousers
Warm Waterproof Jackets

Occasion Wear
Suits, Dresses
Mini
€648 €594/ year

Mini is for simple starts. Covers about 25 % of your baby’s wardrobe needs

10 items, daily basics​
Daily
Onesies
Hats
Overalls

Night
Pyjamas
Medley
€972 €891/ year

Medley is for multitaskers. Covers about 50% of your baby’s wardrobe needs

15 items, daily basics and nightwear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags
Mighty
€1,236 €1,133/ year

Mighty is for the pros. Covers about 75% of your baby’s wardrobe needs

20 items, daily basics, nightwear and activewear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags

Outerwear
Rainwear
Cardigans
Warm Waterproof Trousers
Jumbo
€1,560 €1,430/ year
Jumbo is for lovers of a light life. Covers about 90% of your baby’s wardrobe needs
25 items, daily basics, nightwear and activewear
Daily
Onesies
Hats
Overalls
Jumpsuits

Night
Pyjamas
Sleeping Bags

Outerwear
Rainwear
Cardigans
Warm Waterproof Trousers
Warm Waterproof Jackets

Occasion Wear
Suits, Dresses
Why Magic Loft?

Space-Friendly

Save space by keeping your baby’s wardrobe current and holding only clothes that fit and you love

Wallet-Friendly

Subscribe and save up to 75% by cutting down on shopping every time your baby outgrows a size

Time-Friendly

Choose your preferences in a few clicks and get quality, stylish baby clothes delivered to your doorstep, right when you need it

Planet-Friendly

The borrow-not-buy cycle removes tonnes of CO2, cutting down on the need to produce more garments

Rental Insurance for
Peace of Mind

Rental Insurance for Peace of Mind

For extra peace of mind, Magic Loft offers a rental insurance add-on. This optional service covers any accidental damages or stains to the clothing items during use. Parents can confidently let their little ones explore the world in style, knowing that Magic Loft has their back.

Only the best brands make the cut

Cherry-picked for you, we work with a variety of established, organic, and ethical children’s clothing brands. Magic Loft offers you a wide and exciting range of both practical and picture-worthy clothing items that are good for both your baby and the planet.

… and other brands

Borrowing is good for the planet, and good for you!

Go Carbon Negative

Choose a Better Future

Save Precious Resources

Go Carbon Negative

Choose a Better Future

Save Precious Resources

Wash & Care Guide

The one and only wash & care guide for your baby’s clothes. One secret at a time

Newborn Checklist

Here’s a newborn checklist you can use. It includes absolute must-haves, absolute no-nos, and more!

Still Have
Questions?

From why borrowing is better and safe to everything you would like to know about your baby’s clothing needs and Magic Loft. If you need more answers do reach out us with your questions. Let’s have a chat!

Still Have
Questions?

From why borrowing is better and safe, to everything you would like to know about your baby’s clothing needs and Magic Loft. If you have more questions, do reach out to us directly. Let’s have a chat!

Let's Get in Touch

Let's Get in Touch

Don’t just scroll, follow! Join our Instagram community for updates and more.