No one here is making fashion the fall-guy and planning on sitting back. We are realists, on a mission. Over the years too many of us have turned a blind eye to the way we buy, use, and discard clothes.
 It’s high time somebody did something, we decided.
A baby goes through about 7 sizes before year two, that’s roughly over 250 pieces of clothing. 250 pieces of clothing that are looking at a new home or the landfill. Around 4 million babies are born every year in Europe. This is where the pile gets truly staggering.
If like us, this sits like a niggling worry in your head then you’re with friends. Simply take from us what you need when you need them and return when your baby or you outgrow them. All gently used clothes get cleaned, steamed and fresh as new. We keep both new and good as new clothes from branded, organic, and conscious brands.Â
Choose the good that works for you!
JOIN OUR MAGIC NEWSLETTER TO GET 10% OFF THE FIRST MONTH
Don’t miss out on exciting news, promotions, and exclusive content.