The easy and sustainable way to refresh your baby's wardrobe​
Enjoy watching your little one grow, without the growing pile of baby clothes
Keep parenting fun, simple, and magical.
Babies grow fast, catching parents off guard. Ill-fitting clothes, uncomfortable fabrics, and shopping hassles create challenges. Our boxes bring magic to your baby’s journey and help the planet.
Each box brings magic to your baby’s journey and a hug for our planet.
- Free delivery and returns
- Quality & cleanliness guarantee
- Upsize anytime
- Wear & tear insured
How it works
Pick a plan that suits you
Items you need for your baby’s wardrobe, right when you need them, giving you more time and space for love, hugs and oodles of snuggles.
Why Magic Loft?
Space-Friendly
Save space by keeping your baby’s wardrobe current and holding only clothes that fit and you love
Wallet-Friendly
Subscribe and save up to 75% by cutting down on shopping every time your baby outgrows a size
Time-Friendly
Choose your preferences in a few clicks and get quality, stylish baby clothes delivered to your doorstep, right when you need it
Planet-Friendly
The borrow-not-buy cycle removes tonnes of CO2, cutting down on the need to produce more garments
Rental Insurance for Peace of Mind
For extra peace of mind, Magic Loft offers a rental insurance add-on. This optional service covers any accidental damages or stains to the clothing items during use. Parents can confidently let their little ones explore the world in style, knowing that Magic Loft has their back.
Only the best brands make the cut
Cherry-picked for you, we work with a variety of established, organic, and ethical children’s clothing brands. Magic Loft offers you a wide and exciting range of both practical and picture-worthy clothing items that are good for both your baby and the planet.
… and other brands
Borrowing is good for the planet, and good for you!
Go Carbon Negative
Choose a Better Future
Save Precious Resources
Keep them soft. Store them safely.​​
The one and only wash & care guide for your baby’s clothes. One secret at a time
Baby on the way? Let’s make a starter set.
Here’s a newborn checklist you can use. It includes absolute must-haves, absolute no-nos, and more!
Still Have Questions?
From why borrowing is better and safe, to everything you would like to know about your baby’s clothing needs and Magic Loft. If you have more questions, do reach out to us directly. Let’s have a chat!
Let's Get in Touch
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