The easy and sustainable way to refresh your baby's wardrobe​
Enjoy watching your little one grow, without the growing pile of baby clothes
Keep parenting fun, simple, and magical.
- Free delivery and returns
- Quality & cleanliness guarantee
- Upsize anytime
- Wear & tear insured
How it works
Pick a plan that suits you
Items you need for your baby’s wardrobe, right when you need them, giving you more time and space for love, hugs and oodles of snuggles.
€50/ month
Mini is for simple starts. Covers about 25% of your baby’s wardrobe needs
✔ 10 items, daily basics
€75/ month
Medley is for the multitaskers. Covers about 50% of your baby’s wardrobe needs
✔ 15 items, daily basics and nightwear
Daily
✔ Onesies✔ Hats
✔ Overalls
✔ Jumpsuits
Night
✔ Pyjamas✔ Sleeping Bags
Mighty is for the pros. Covers about 75% of your baby’s wardrobe needs
✔ 20 items, daily basics, nightwear and activewear
Daily
✔ Onesies✔ Hats
✔ Overalls
✔ Jumpsuits
Night
✔ Pyjamas✔ Sleeping Bags
Outerwear
✔ Rainwear✔ Cardigans
✔ Warm Waterproof Trousers
Jumbo is for lovers of a light life. Covers about 90% of your baby’s wardrobe needs
✔ 25 items, daily basics, nightwear and activewear
Daily
✔ Onesies✔ Hats
✔ Overalls
✔ Jumpsuits
Night
✔ Pyjamas✔ Sleeping Bags
Outerwear
✔ Rainwear✔ Cardigans
✔ Warm Waterproof Trousers
✔ Warm Waterproof Jackets
Occasion Wear
✔ Suits, Dresses
Jumbo is for lovers of a light life. Covers about 90% of your baby’s wardrobe needs
Mini is for simple starts. Covers about 25% of your baby’s wardrobe needs
✔ 10 items, daily basics
Medley is for the multitaskers. Covers about 50% of your baby’s wardrobe needs
✔ 15 items, daily basics and nightwear
Daily
✔ Onesies✔ Hats
✔ Overalls
✔ Jumpsuits
Night
✔ Pyjamas✔ Sleeping Bags
Mighty is for the pros. Covers about 75% of your baby’s wardrobe needs
✔ 20 items, daily basics, nightwear and activewear
Daily
✔ Onesies✔ Hats
✔ Overalls
✔ Jumpsuits
Night
✔ Pyjamas✔ Sleeping Bags
Outerwear
✔ Rainwear✔ Cardigans
✔ Warm Waterproof Trousers
Jumbo is for lovers of a light life. Covers about 90% of your baby’s wardrobe needs
✔ 25 items, daily basics, nightwear and activewear
Daily
✔ Onesies✔ Hats
✔ Overalls
✔ Jumpsuits
Night
✔ Pyjamas✔ Sleeping Bags
Outerwear
✔ Rainwear✔ Cardigans
✔ Warm Waterproof Trousers
✔ Warm Waterproof Jackets
Occasion Wear
✔ Suits, Dresses Jumbo is for lovers of a light life. Covers about 90% of your baby’s wardrobe needs
Mini is for simple starts. Covers about 25% of your baby’s wardrobe needs
Medley is for the multitaskers. Covers about 50% of your baby’s wardrobe needs
Daily
✔ Onesies✔ Hats
✔ Overalls
✔ Jumpsuits
Night
✔ Pyjamas✔ Sleeping Bags
Mighty is for the pros. Covers about 75% of your baby’s wardrobe needs
Daily
✔ Onesies✔ Hats
✔ Overalls
✔ Jumpsuits
Night
✔ Pyjamas✔ Sleeping Bags
Outerwear
✔ Rainwear✔ Cardigans
✔ Warm Waterproof Trousers
Jumbo is for lovers of a light life. Covers about 90% of your baby’s wardrobe needs
Daily
✔ Onesies✔ Hats
✔ Overalls
✔ Jumpsuits
Night
✔ Pyjamas✔ Sleeping Bags
Outerwear
✔ Rainwear✔ Cardigans
✔ Warm Waterproof Trousers
✔ Warm Waterproof Jackets
Occasion Wear
✔ Suits, Dresses
€600 €550/ year
Mini is for simple starts. Covers about 25 % of your baby’s wardrobe needs
€900 €825/ year
Medley is for multitaskers. Covers about 50% of your baby’s wardrobe needs
Daily
✔ Onesies✔ Hats
✔ Overalls
✔ Jumpsuits
Night
✔ Pyjamas✔ Sleeping Bags
Mighty is for the pros. Covers about 75% of your baby’s wardrobe needs
Daily
✔ Onesies✔ Hats
✔ Overalls
✔ Jumpsuits
Night
✔ Pyjamas✔ Sleeping Bags
Outerwear
✔ Rainwear✔ Cardigans
✔ Warm Waterproof Trousers
€1,440 €1,320/ year
Daily
✔ Onesies✔ Hats
✔ Overalls
✔ Jumpsuits
Night
✔ Pyjamas✔ Sleeping Bags
Outerwear
✔ Rainwear✔ Cardigans
✔ Warm Waterproof Trousers
✔ Warm Waterproof Jackets
Occasion Wear
✔ Suits, Dresses Mini is for simple starts. Covers about 25% of your baby’s wardrobe needs
Medley is for the multitaskers. Covers about 50% of your baby’s wardrobe needs
Daily
✔ Onesies✔ Hats
✔ Overalls
✔ Jumpsuits
Night
✔ Pyjamas✔ Sleeping Bags
Mighty is for the pros. Covers about 75% of your baby’s wardrobe needs
Daily
✔ Onesies✔ Hats
✔ Overalls
✔ Jumpsuits
Night
✔ Pyjamas✔ Sleeping Bags
Outerwear
✔ Rainwear✔ Cardigans
✔ Warm Waterproof Trousers
Jumbo is for lovers of a light life. Covers about 90% of your baby’s wardrobe needs
Daily
✔ Onesies✔ Hats
✔ Overalls
✔ Jumpsuits
Night
✔ Pyjamas✔ Sleeping Bags
Outerwear
✔ Rainwear✔ Cardigans
✔ Warm Waterproof Trousers
✔ Warm Waterproof Jackets
Occasion Wear
✔ Suits, Dresses Mini is for simple starts. Covers about 25 % of your baby’s wardrobe needs
Medley is for multitaskers. Covers about 50% of your baby’s wardrobe needs
Daily
✔ Onesies✔ Hats
✔ Overalls
✔ Jumpsuits
Night
✔ Pyjamas✔ Sleeping Bags
Mighty is for the pros. Covers about 75% of your baby’s wardrobe needs
Daily
✔ Onesies✔ Hats
✔ Overalls
✔ Jumpsuits
Night
✔ Pyjamas✔ Sleeping Bags
Outerwear
✔ Rainwear✔ Cardigans
✔ Warm Waterproof Trousers
Daily
✔ Onesies✔ Hats
✔ Overalls
✔ Jumpsuits
Night
✔ Pyjamas✔ Sleeping Bags
Outerwear
✔ Rainwear✔ Cardigans
✔ Warm Waterproof Trousers
✔ Warm Waterproof Jackets
Occasion Wear
✔ Suits, DressesWhy Magic Loft?
Space-Friendly
Save space by keeping your baby’s wardrobe current and holding only clothes that fit and you love
Wallet-Friendly
Subscribe and save up to 75% by cutting down on shopping every time your baby outgrows a size
Time-Friendly
Choose your preferences in a few clicks and get quality, stylish baby clothes delivered to your doorstep, right when you need it
Planet-Friendly
The borrow-not-buy cycle removes tonnes of CO2, cutting down on the need to produce more garments
Rental Insurance for
Peace of Mind
Rental Insurance for Peace of Mind
Only the best brands make the cut
Cherry-picked for you, we work with a variety of established, organic, and ethical children’s clothing brands. Magic Loft offers you a wide and exciting range of both practical and picture-worthy clothing items that are good for both your baby and the planet.
… and other brands
Borrowing is good for the planet, and good for you!
Go Carbon Negative
Choose a Better Future
Save Precious Resources
Go Carbon Negative
Choose a Better Future
Save Precious Resources
Wash & Care Guide
Newborn Checklist
Here’s a newborn checklist you can use. It includes absolute must-haves, absolute no-nos, and more!
Still Have
Questions?
Still Have
Questions?
From why borrowing is better and safe, to everything you would like to know about your baby’s clothing needs and Magic Loft. If you have more questions, do reach out to us directly. Let’s have a chat!
Let's Get in Touch
Let's Get in Touch
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